Local Black™ Privacy Policy

Our Privacy Policy

Our Privacy Policy


Local Black knows that you take your privacy seriously. We do, too. We seek to be transparent about our data practices and give you control over the information we collect about you. This Consumer Services Privacy Policy covers Local Black, LLC. and its affiliates and subsidiaries (collectively, “Local Black”, “we”, “us”, or “our”). For a list of our office addresses, please see here.

The Consumer Services include our websites (the “Sites”), our mobile applications (the “Apps”), and other online services that we own or control (collectively, the “Consumer Services”). This Privacy Policy does not apply to our Enterprise Services or information related to our enterprise customers, business partners or data suppliers. Please see our Enterprise Services Privacy Policy for details about our information practices related to those business services.

This Policy also describes applicable data protection rights including a right to object to some of our processing.

To read our entire policy, see below.

1. What Data Does Local Black Collect

Data You Provide To Us:
We collect data that you provide to us when you create an account, such as full name, email address, business address, home zip code, phone number, birthday, gender, the city in which you created your account, and, where applicable, your social media username and other data if you create an account using third party log-in credentials (please see “Data Received From Third Parties” below).

We may also collect other data you provide when you use the Consumer Services, including pictures you upload, messages you send through the Apps, searches, likes, demographic information, and any other data that you voluntarily provide to us.

Data Collected Automatically When You Use Our Consumer Services:
If you opt in to sharing your location with us, we automatically receive data about your precise location (e.g., latitude-longitude coordinates) whenever you use the Consumer Services (e.g. open our mobile apps, visit our website, etc.). If you opt in to have background location on in our Apps, we will collect data about your location when you are not using the Apps and when the Apps are closed (as permitted by your device settings).

We also collect additional data about you when you use the Consumer Services. For example:

  • data about how you interact with the Consumer Services, such as logging in, page views, date and time of interactions, time spent on each page, or comments you make;
  • device information, such as your hardware model, operating system and version, unique ID and device data such as device identifiers, IP address, sensor data, browser type, language, and wireless network, mobile device name, types of mobile apps installed; and
  • data from cookies, pixels and other technologies, such as cookie ID, advertising ID or other unique advertising ID, web beacons, and local storage. You can control certain types of cookies through your browser settings or other tools. 

You may review our Cookie Policy for further information.

Data Received From Third Parties:
We don't receive data about you from third parties as we care about what you do on our platform only.

2. How Is My Data Used By Local Black?

To Operate, Maintain and Improve The Consumer Services:
We use your data to operate, maintain the Consumer Services, and our business, and to personalize the Consumer Services.

Some features and functionality in our Apps and Sites require that you your location. If you have location services turned on, whenever you log into our Sites or use our Apps, we collect and use your geocoordinates (e.g. latitude and longitude) to tailor the Consumer Services to your current location. Your location is never shared with others, we use it to serve businesses and service providers that are close to your location to you.  Outside of a zip code, and the zip code's latitude and longitude, businesses and Service Providers won't have your location.  We collect this information via https://www.ipaddressservices.io and https://www.zipcodeservices.io.

We use various technologies to determine your precise location, such as the location services of your operating system or browser, sensor data from your device (e.g. magnetometer, barometer, gyroscopes, accelerometers, compasses, Bluetooth data, beacon data, Wi-Fi access points, GPS data, and cell tower data), and other data that may help us understand your precise location (https://www.ipaddressservices.io and https://www.zipcodeservices.io).

We also use your data to improve the Consumer Services and our business, conduct research and development, perform analytics, develop and offer new products and service. For example, we may customize the Consumer Services to allow you to add friends from your device’s contact list who are also using the Consumer Services or, if applicable, your Facebook, Google or Twitter account, if you have opted to connect these accounts to your Local Black accounts). We do not store your contact lists. As another example, we also use your data to help us map Locations of Businesses and Service providers(as defined below). For example, we may use device signals to determine that a particular device is within a particular venue.

Communicate With You
We use your data to communicate with you by email, text (if you opt-in), or in our Apps, about new product offerings, updates to the Consumer Services, or anything else we think may be of interest to you. To opt out of receiving marketing communications, please see the “Unsubscribe from Marketing Emails and Text Messages” section of this Privacy Policy below.

Protection of Our Rights
We may use your data to protect the rights, property or safety of Local Black, the Consumer Services, our users and employees, or any third party. For example, we may use your data to protect against identity theft, prevent fraud or other criminal activity, claims or other liabilities. We may also use your data to comply with and enforce applicable legal requirements, relevant industry standards and our policies, including this Privacy Policy and our Terms of Service.

Our Products
We use your data in our business products and services (“Products”) that we offer to our other products. In particular, we receive data from our own online advertising services (Local Black Product), which we may use to send you advertisements that are tailored to your interests. The data collected for this purpose includes data about how you interact with the Consumer Services.

We combine the data described above with demographic data, location and other interest-based segment data obtained from third parties, including data obtained from the Enterprise Services to provide our Products.

3. When Is My Data Shared?
Your data is only shared between Local Black products.

Data That May Be Shared With Other Users
When you use the Local Black Apps and Sites, your authorized service providers may see some of your data (e.g. name, profile photo, zip code).

Publicly available data includes your Local Black for Business public profile.

Data That May Be Shared With Affiliates, Service Providers and Partners
We may share your data with our affiliated entities, and service providers that perform services on our behalf, such as cloud storage, IT services.


Data That May Be Shared With Our Affiliates and Subsidiaries
We may share data with our affiliates and subsidiaries in order to improve the Consumer Services, develop and offer our Products, and for other purposes.

Compliance with Law, Protection of Rights and Corporate Events
We may share data (i) if we are required to do so by law or legal process (such as a court order or subpoena); (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) to establish, exercise or defend our legal rights; (iv) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (v) in connection with an investigation of suspected or actual illegal activity; or (vi) to protect the rights, property, or safety of Local Black and our products and services, our employees, or users and others.

We may also share data as part or in anticipation of a business sale, merger, consolidation, investment, change in control, transfer of substantial corporate assets, reorganization, liquidation, or similar business transaction or corporate event.
When You Consent

We will also share your data with your consent.

4. What About Cookies and Similar Technologies?
We may use technologies like cookies, pixels, web beacons, local storage and other automated technologies on our Sites, in our emails, within our Apps, and sometimes in third party apps that use our APIs or SDKs to provide you with a range of products and services. We use these technologies for a number of purposes, such as for authentication, security, preference settings, in our Products for advertising, measurement and analytics.

You can control cookies through your browser settings and other tools. If you reject cookies, this could affect the availability and functionality of the Consumer Services. For more information, including the types of cookies and similar technologies found on Local Black, please read our Cookie Policy.

Analytics
On our Consumer Services, we use our own (Local Black) analytics services. Our analytics service uses cookies and other automated technologies to collect data (such as IP addresses and other device identifiers) to evaluate, for example, use of our Consumer Services and to diagnose technical issues.

Internet Advertising
Through our Consumer Services, we will provide our own Internet Advertising Services.  We will not share data with third-parties or business partners.  Your data will be used by Local Black to place non-interest-based ads on Profiles of Businesses or Service Providers.  Ads may be targeted by gender, age and location, but no identifiable information about you will be shared with advertisers.  Advertisers will target ads based on gender, age and location and possibly income (though we don't currently track income for members). The information ad services may collect includes data about users’ visits to our Consumer Services and other websites and apps that participate in the relevant ad services, such as the pages or ads viewed and the actions taken on the websites or apps. This data collection takes place both on our Consumer Services. This process also helps us track the effectiveness of our marketing efforts.

We may also retain data as required by applicable law and we may retain data that has been anonymized or otherwise does not constitute or contain personal information.

5. Personal Information Retention
To the extent required by applicable law, we keep the personal information you provide for the duration of our relationship, plus a reasonable period thereafter to comply with the applicable statute of limitations and other applicable laws.

6. How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect personal information we obtain through the Consumer Services against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.

7. Children under 18
Our Consumer Services are intended for a general audience and are not directed at children. We do not knowingly collect personal information online from individuals under the age of 13 or such other age as may be directed by applicable law.

8. California Residents
If you are a California consumer, for more information about your privacy rights, please click here.

Your Rights

Subject to applicable law, you may have a number of rights regarding the processing of your Personal Data, including:
  • the right to request access to, or copies of, your personal data that we process or control, together with information regarding the nature, processing and disclosure of that personal data;
  • the right to request rectification of any inaccuracies in your Personal Data that we process or control;
  • the right to request:
  • deletion of your personal data that we process or control; or
  • restriction of processing of your personal data that we process or control;
  • the right to object, to the processing of your personal data by us or on our behalf;
  • the right to have your personal data that we process or control transferred to another data controller, to the extent applicable;
  • the right to withdraw where we process your personal data on the basis of your consent, and
  • the right to file a complaint with a Data Protection Authority regarding the processing of your personal data by us or on our behalf.

To exercise one or more of these rights, or to ask a question about these rights or any other provision of this Privacy Policy, or about our processing of your personal data, please use the contact details provided in the Contact Us section.

These rights may be limited in certain circumstances, for example if fulfilling your request would (i) reveal personal data about another person, (ii) infringe the rights of a third party (including our rights), (iii) cause us to delete information that we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are included in both the GDPR and in local implementing legislation. We will inform you of relevant exemptions we rely upon when responding to any request you make.
Transfers of Data to the United States

Local Black may transfer the Personal Data we collect about you to recipients in countries other than the country in which the information originally was collected, including the U.S. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to recipients in other countries (such as the U.S.), we protect that information as described in this Privacy Policy. We transfer the Personal Data we collect about you to the U.S. in order to perform our contract with you or to take steps requested by you in order to enter into a contract. For example, we may transfer your Personal Data to the U.S. for the purposes of creating your account or providing our Services. We also may transfer your Personal Data to the U.S. where you have provided us with your explicit consent. Where we rely on your explicit consent, we will inform you of the purposes for which we require your Personal Data, as well as other supplementary information, at the point at which we obtain your Personal Data. Where you have provided your explicit consent, you have the right to withdraw the consent at any time by contacting us as indicated in the “Contact Us” section below.

Who is Responsible for Your Data?
Local Black is a data controller for all data collected under this Consumer Services Privacy Policy. We may have shared your data with the following third party data controllers for their own purposes. To learn more about their data practices, please review their privacy policies.

9. Changes to this Privacy Policy?
Local Black may amend this Consumer Services Privacy Policy from time to time. We encourage you to regularly check this page to review any changes we might make in accordance with this Conusmer Services Privacy Policy. We will indicate at the top of the Privacy Policy when it was most recently updated. If we make material changes in the way we use your data, we will notify you by posting an announcement on our Sites or Apps, or by sending you an email (if we have your email).

10. Contact Us
If you have any questions or concerns regarding this Privacy Policy, please send a detailed message to our Data Protection Officer: privacy@localblack.co or Local Black, LLC, PO Box 8364, Pittsburgh, PA 15218. We will make every effort to resolve your concerns.

Last Updated On: 11/24/2020